Traffic Quality and Viewability reports
|Service package||Sampling rate||Characteristics|
In the range of 2%
|STANDARD||In the range of 2%||
|PREMIUM||Flexible up to 100%||
The reports can be found under Reports > Quality and Viewability
Detailed information on the available Quality and Viewability reports can be found in our guide.
Enhancing the Capping functionality of Ad Requests - Capping evenly
We added the functionality to distribute the capped number of ad requests evenly over the entire day.
With this new functionality we increase the customer's flexibility to control and limit the number of ad requests distributed evenly throughout the day. This is in order to address the growing sensitivity of demand partners and SSPs to the number of received ad requests per second (QPS).
The QPS can be applied based on the following calculation:
Requirement from Demand partner or SSP: QPS (Requests Per Second) is up to 100
Calculation: 100 x 60sec x 60min x 24h = 86,400,000 daily ad requests
Set the Capping of Daily Ad Requests to be of type EVEN with a cap of 86,400,000. The pace will not exceed the required QPS of the demand partner in this case.
Note that a day begins at midnight EST. The cap can be configured with values starting at 100,000 requests.
The new capping option can be found under Manage Demand > Edit > Restrictions > Capping > Daily Ad Requests > EVEN
Introducing new functionality to set the environment on Supply and Demand
We are introducing a new functionality to set the environment on each item, be it Supply or Demand. This will allow our partners to distinguish their Demand and Supply among three different environments: Desktop, Mobile Web and Mobile App.
Additionally to the set up on the Demand and Supply, a filter functionality with four selections (Desktop, Mobile Web and Mobile App and Not defined) will be available on Assign Demand and Assign Supply screens as well as on several reports (All Supply, All Demand, Domain Overview, Domains by Supply).
This opens the possibility to analyze the traffic according to the (set) environment.
This feature will replace the known setting 'is Mobile' (i.e. this checkbox will disappear from the Dashboard and will be replaced by the new set up 'Environment'). You will see three buttons representing the three possible environment configurations.
All current configurations of the checkbox 'is Mobile' will be saved and migrated to the new environment feature.
- If you have checked the checkbox 'is Mobile', the buttons Mobile Web and Mobile App will be enabled.
- If you have NOT checked the checkbox 'is Mobile', the button Desktop will be enabled.
You are able to set each item for the environment according to your needs and according to its type.
CedatoX Supply and CedatoX Demand will not have default configuration of the environment setting:
- A Demand partner will be able to set up the environment on the Supply type CedatoX
- A Supply Partner will see the set environment on his Demand type CedatoX under Settings.
- An environment that is not set on the Supply type CedatoX will be declared as 'Not defined by Demand Partner'. In this case please contact your Demand partner to set the environment type.