Report Properties

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The specific properties included in a report depend on the report type and the selected dimension.

Supply

The Supply report includes some combination of these properties:

Column name

Description

Supply Name

The name of the Supply item.

Tip: Click the Supply item’s name to drill down and view a report for a specific Supply item.

Supply ID

The system-generated ID of the Supply item.

Type

The type of Supply item.

Opportunities

The number of times the Supply item was called.

Player Loads

The number of times the Supply item reported loading.

Player Loads%

The number of times the Supply item reported loading divided by the number of impressions.

Usable

The number of times a Supply item showed at least one ad.

Usable%

The number of times a Supply item showed at least one ad divided by the number of impressions.

Impressions

The number of impressions.

FillRate%

The percentage of video ads loaded compared with opportunities (fill rate #= impressions/Opportunities*100).

Revenue

The total revenue.

RPM

Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000.

Impression RPM

Average RPM per impression.

Cost

Cost per ad.

Supply by Demand Sources

The Supply by Demand Sources report includes some combination of these properties:

Column name

Description

Supply Name

The name of the Supply item.

Supply ID

A unique system-generated Supply item ID.

Demand Name

The name of the Demand item.  

Demand ID

A unique system-generated Demand item ID.  

Ad Responses

The number of non-empty response.

Ad Loads

The number of video ads started.

Ad Loads%

The percentage of video ads started. The number of video ads started divided by the number of impressions.

Start Reqs

The number of requests executed.

Impressions

The number of impressions.

Start Fill%

Impressions divided by start requests multiplied by 100

FillRate%

Impressions divided by Opportunities multiplied by 100

Avg Ad Start Time

The average time passed before playing an ad

Played 25%

The number of ads played at least to the 25% mark.

Played 50%

The number of ads played at least to the 50% mark.

Played 75%

The number of ads played at least to the 75% mark.

Played 100%

The number of ads watched through to the end.

Clicks

The number of clicks generated.

Revenue

The total revenue.

Impression RPM

Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000.

 

Demand Sources by Supply

The Demand Sources by Supply report includes some combination of these properties:

Column name

Description

Demand Name

The name of the Demand item.

Demand ID

A unique system-generated Demand item ID.

Supply Name

The name of the Supply item.

Supply ID

A unique system-generated Supply item ID.

Ad Responses

The number of non-empty response.

Ad Loads

The number of video ads loaded.

Ad Loads%

The percentage of ads loaded. The number of video ads started divided by the number of impressions.

Start Reqs

The number of requests executed.

Impressions

The number of impressions.

FillRate%

The percentage of video ads loaded compared with opportunities (fill rate #= impressions/Opportunities*100).

Played 25%

The number of ads played at least to the 25% mark.

Played 50%

The number of ads played at least to the 50% mark.

Played 75%

The number of ads played at least to the 75% mark.

Played 100%

The number of ads played through to the end.

Clicks

The number of clicks generated.

Revenue

The total revenue.

Impression RPM

Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000.

Demand

The Demand report includes some combination of these properties:

Column name

Description

Demand ID

The system-generated, Demand item ID number.

Demand Name

The name of the Demand item.

Ad Responses

The number of requests with non-empty response.

Ad Loads

The number of video ads started.

Ad Loads%

The percentage of ads loaded. The number of video ads started divided by the number of impressions.

Start Reqs

The number of requests executed.

Impressions

The number of impressions.

Avg Ad Start Time%

The average number of video ads started divided by the number of impressions.

Played 25%

The number of ads played at least to the 25% mark (but less than 50%).

Played 50%

The number of ads played at least to the 50% mark (but less than 75%).

Played 75%

The number of ads played at least to the 75% mark (but through to the end).

Played 100%

The number of ads played through to the end.

Clicks

The number of clicks generated.

Revenue

The total revenue.

Impression RPM

Revenue Per Mille. The total revenue divided by the number of impressions, divided by 1000.

CDN Usage

The CDN Usage report includes some combination of these properties:

Column name

Description

Day

The date of the CDN usage.

Type

The type of usage.

Bandwidth (GB)

The bandwidth used.

Cost ($)

 The cost of CDN usage.

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