Following are our newest features and user interface updates:
IVT and Viewability Targeting
Cedato constantly strives to provide better tools to protect your campaigns from potential fraudulent traffic. We are happy to announce our new traffic quality targeting features: the IVT Goal and Viewability Goal targeting.
Viewability Goal - Enables you to set the minimum Viewability rate of the traffic from which the Demand is allowed to receive requests. The Viewability Goal targeting decision is based on earlier collected and analyzed data.
To use our quality targeting options you must opt-in to our Post-Bid services with a minimum of 10% sampling rate. To provide you with the opportunity to experience the benefits of using our IVT and Viewability Goal targeting, we are now offering the first Million impression sampling free of charge. To learn more about the Post-Bid fees, please contact your Cedato CSM.
How to target by IVT/Viewability Goal?
Go to 'Edit' of the Demand you wish to use the targeting for. Click on the 'Targeting' tab, now mark the targeting you wish to turn on, you can turn on both of the options or one only.
For the IVT Goal, once you checked the targeting, you can set the IVT rate allowed for the Demand. For example, this is the way to set a Demand to receive traffic with a maximum of 3% IVT:
For the Viewability Goal, once you checked the targeting, you can set the Viewability rate allowed for the Demand. For example, this is the way to set a Demand to receive traffic with a minimum of 50% Viewability:
LABS Reports API
From now on, you can use our Platform API to generate reports based on our "Cedato Labs". This will enable you to analyze your performance using every available dimension and create every report you'd like based on the wider data received from our API.
The documentation can be found on our Platform API page: Platform API.
HLS content support
We have added support for the HLS protocol (HTTP Live Streaming) to content played using our player. You can use our player to play long content, with a file extension of m3u8. In order to use the m3u8 content file the tag should be edited manually.
For a technical explanation and example of the correct way to use the m3u8 file extension, click here.