Viewing Supply Items Reports

Cedato -

Cedato provides a variety of options for creating and viewing your own custom reports, in addition to providing predefined reports. Cedato provides the following predefined Supply item reports. This list can be displayed by clicking SUPPLY in the left pane –

Viewing_Supply_Items_Reports-1.png

  • All Supply Report
  • Supply by Demand Report
  • Supply by Day Report
  • Supply by Domain Report

The table below provides a superset of all the properties that appear in the following Supply-related reports –

Column Name

Description

Supply ID

The system-generated ID of the Supply item.

Supply Name

The name of the Supply item.

Tip – To drill down to view a report related to a specific Supply, hover over the Supply item’s name or ID and then click the Filter Dimension option in the pop up that appears.

Domain

The domain from where the Opportunity arrived.

Day

The date of the correlating data.

Demand ID

A unique system-generated Demand item ID.

Demand Name

The name of the Demand item.

Tip – To drill down to view a report related to a specific Demand, hover over the Demand item’s name or ID and then click the Filter Dimension option in the pop up that appears.

Demand URL

The VAST URL.

Opportunities

The quantity of calls from the media source to load the Cedato Supply Tag, as received by Cedato.

Ad Requests

The number of times Cedato called the Demand Tag URL.

Impressions

The quantity of received ad impression events.

Fill Rate

Impressions/Opportunities*100 (%).

Revenue

The revenue generated by ads that started playing (impressions) according to the CPM set in Cedato. The CPM is the Cost Per Mille for impressions. This is the cost that the Demand pays for 1,000 impressions.

RPM

Revenue per 1,000 opportunities (Revenue/Opportunities*1,000).

Impression RPM

Revenue per 1,000 Impressions (Revenue/Impressions*1,000).

Cost

Calculation of the cost based on the settings in Supply ➔ Settings ➔ Supply Cost Type.

Demand FR Rate%

Demand Fill Rate, which is impressions/Ad Requests*100 (%).

 

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