A Supply item represents a placement on a web page or app defined in the Cedato user interface.
A Supply item can be a Cedato Player (HTML Player), a Cedato VPAID (that runs in a 3rd-party player) or a CedatoX connection.
A Cedato Player provides a self-optimizing intelligent player (implemented as a Tag (code snippet)) that can aggregate and display unlimited video ads (Demand items) in order to generate the optimal fill rate and yield of the Supply item.
Using the Cedato user interface, one or more Demand items can be assigned to a Supply item to be played in it. Then, based on Cedato's intelligent algorithms, a Demand item is chosen to be provided as a video ad. The video ads will be played according to the user’s settings on the Publisher’s page.